Wednesday, July 4, 2012

What sells most on shopping sites


Hobbies and Interests are the major factors that determine much of business on eBay. A little research show that the most of the stuff that are put on sale here are as follows: 
  • Clothing : accessories, plus sizes, maternity, night wear.
  • Kitchen : recipes, knife sets, toasters, microwaves
  • Beauty : sunscreen, insect repellent, cosmetic & toiletry bags, men's grooming
  • Home decor : towels, sheets, rugs, throws, cushions, vases, mirrors
  • Special occasion : wedding supplies, party supplies, mother-of-the bride outfits, bridal shoes, birthday cards
  • Garden : lawn mowers, gardening tool sets, composter

Prior to eBay, collectors were limited to the items they could find in their local area or country. The Internet in general has enabled many new communities to form around shared interests, and for you the seller, this provides
 new niches to target. eBay's Buyer report tells us that one of the top reasons buyer's use eBay is to find unique items that they can't find elsewhere. A quick browse of eBay's community groups will give you some ideas. There are groups as diverse as knitting, stay-at-home moms, business, hiking, gluten-free support group, vegans, travel, children's theatre, dieting, parenting, re-enactors, crochet, stamp collecting, pet fish…the list goes on.But ebay is the most popular of online shopping sites. The most popular to Indian customers it seems is flipkart. 


Flipkart has migrated from branding itself as a destination for price-conscious shopper to focusing on service and customer satisfaction (remember their cute TV ads, none of them claim low prices as a reason to shop at flipkart). As a result, if you compare prices across popular e-tailing websites, flipkart would inevitably end up on the higher side. This has been documented widely